{"product_id":"de-lorenzo-novacolor-permanent-hair-colour-cg5-dark-copper-blonde-60g","title":"De Lorenzo Novacolor Permanent Hair Colour CG5 Dark Copper Blonde 60g","description":"\u003cp data-start=\"309\" data-end=\"649\"\u003e\u003cstrong data-start=\"309\" data-end=\"322\"\u003eNovacolor\u003c\/strong\u003e is the crown jewel of the \u003cstrong data-start=\"349\" data-end=\"393\"\u003eDe Lorenzo professional colour collection\u003c\/strong\u003e, proudly standing as the \u003cstrong data-start=\"419\" data-end=\"475\"\u003eonly professional hair colour range made in Australia\u003c\/strong\u003e. Developed specifically to meet the challenges of Australia’s unique climate, Novacolor offers unmatched performance in sun-exposed and environmentally demanding conditions.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"1017\"\u003eFormulated with \u003cstrong data-start=\"667\" data-end=\"690\"\u003elow-ammonia content\u003c\/strong\u003e and enriched with \u003cstrong data-start=\"709\" data-end=\"767\"\u003enative Australian plant extracts and protein complexes\u003c\/strong\u003e, Novacolor delivers \u003cstrong data-start=\"788\" data-end=\"817\"\u003erich, true-to-tone shades\u003c\/strong\u003e with \u003cstrong data-start=\"823\" data-end=\"843\"\u003elasting vibrancy\u003c\/strong\u003e and \u003cstrong data-start=\"848\" data-end=\"869\"\u003eexceptional shine\u003c\/strong\u003e. Its nourishing ingredients not only protect and condition the hair during colouring but also enhance the overall integrity and feel of each strand.\u003c\/p\u003e\n\u003cp data-start=\"1019\" data-end=\"1343\"\u003eAt the heart of Novacolor is \u003cstrong data-start=\"1048\" data-end=\"1076\"\u003eHybrid Fusion Technology\u003c\/strong\u003e—a calibrated innovation that ensures superior pigment longevity while maximizing tube efficiency. This technology enables salons to achieve consistently flawless results with greater product economy, making Novacolor a smart and sustainable choice for professionals.\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1370\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1370\"\u003eWhy Choose Novacolor:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1373\" data-end=\"1422\"\u003eAustralian-made, salon-exclusive formulation\u003c\/li\u003e\n\u003cli data-start=\"1373\" data-end=\"1422\"\u003eTailored for performance in harsh climates\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1536\"\u003eInfused with native plant extracts for deep conditioning\u003c\/li\u003e\n\u003cli data-start=\"1539\" data-end=\"1597\"\u003eLow-ammonia colour with intense, long-lasting vibrancy\u003c\/li\u003e\n\u003cli data-start=\"1600\" data-end=\"1663\"\u003ePowered by Hybrid Fusion Technology for maximum efficiency\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":42232265113666,"sku":"DL 3328","price":17.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/files\/DeLorenzoNovacolorPermanentHairColourCG5DarkCopperBlonde60g1.webp?v=1750157323","url":"https:\/\/beautopia.com.au\/products\/de-lorenzo-novacolor-permanent-hair-colour-cg5-dark-copper-blonde-60g","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}