{"product_id":"joico-blonde-life-brightening-masque-150ml","title":"Joico Blonde Life Brightening Masque 150ml","description":"\u003cp data-start=\"552\" data-end=\"901\"\u003eMeet the masque that works \u003cem data-start=\"579\" data-end=\"591\"\u003elike magic\u003c\/em\u003e for blonde hair. \u003cstrong data-start=\"609\" data-end=\"651\"\u003eJoico's Blonde Life Brightening Masque\u003c\/strong\u003e is a luxurious, lightweight treatment created to revive bleached, double-processed, and high-lifted blondes that need extra love. Its advanced formula instantly \u003cstrong data-start=\"813\" data-end=\"825\"\u003ehydrates\u003c\/strong\u003e, \u003cstrong data-start=\"827\" data-end=\"838\"\u003esoftens\u003c\/strong\u003e, and restores brilliance without ever feeling heavy or greasy.\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"1201\"\u003eThis powerhouse formula targets the hidden culprits behind dullness — \u003cstrong data-start=\"973\" data-end=\"1004\"\u003etrace minerals and chlorine\u003c\/strong\u003e — neutralising and removing them to keep your blonde clean, bright, and beautifully on-tone. The result is illuminated, soft, detoxed hair with mirror-like shine and a fresh, crystal-clear finish.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1228\"\u003e\u003cstrong data-start=\"1203\" data-end=\"1226\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1231\" data-end=\"1289\"\u003eInstantly hydrates blonde, bleached, or high-lifted hair\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1347\"\u003eLeaves hair ultra-soft, smooth, and brilliantly shiny\u003c\/li\u003e\n\u003cli data-start=\"1350\" data-end=\"1400\"\u003eMaintains a polished, bright, salon-fresh blonde\u003c\/li\u003e\n\u003cli data-start=\"1403\" data-end=\"1465\"\u003eDetoxes by neutralising chlorine and removing trace minerals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":31552449544258,"sku":"156382","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/files\/JoicoBlondeLifeBrighteningMasque150ml1.jpg?v=1737370645","url":"https:\/\/beautopia.com.au\/products\/joico-blonde-life-brightening-masque-150ml","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}