{"product_id":"joico-color-intensity-semi-permanent-amethyst-118ml","title":"Joico Color Intensity Semi Permanent Amethyst 118ml","description":"\u003cp data-start=\"593\" data-end=\"968\"\u003eUnleash your creativity with \u003cstrong data-start=\"622\" data-end=\"664\"\u003eJoico’s Color Intensity Semi-Permanent\u003c\/strong\u003e hair colour, formulated with intensely concentrated pigments for \u003cstrong data-start=\"730\" data-end=\"755\"\u003eover-the-top vibrancy\u003c\/strong\u003e that lasts up to \u003cstrong data-start=\"773\" data-end=\"791\"\u003e20+ shampoos*\u003c\/strong\u003e. Whether applied straight from the tube or blended for custom shades, this intermixable formula offers limitless possibilities for bold, expressive, or fashion-forward looks.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1249\"\u003eDesigned to reconstruct and strengthen hair with every application, Color Intensity is enriched with \u003cstrong data-start=\"1071\" data-end=\"1105\"\u003eultra-nourishing Kukui Nut Oil\u003c\/strong\u003e, leaving hair soft, shiny, and healthy-looking. Plus, \u003cstrong data-start=\"1160\" data-end=\"1188\"\u003eno developer is required\u003c\/strong\u003e, making it fast, easy, and versatile for professional use.\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1268\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1271\" data-end=\"1607\"\u003e\n\u003cli data-start=\"1271\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1273\" data-end=\"1356\"\u003eDelivers intense, long-lasting colour that stays vibrant up to \u003cstrong data-start=\"1336\" data-end=\"1354\"\u003e20+ shampoos*\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1432\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1432\"\u003eHelps reconstruct and strengthen hair for \u003cstrong data-start=\"1401\" data-end=\"1430\"\u003ehealthier-looking results\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1433\" data-end=\"1482\"\u003e\n\u003cp data-start=\"1435\" data-end=\"1482\"\u003e\u003cstrong data-start=\"1435\" data-end=\"1452\"\u003eKukui Nut Oil\u003c\/strong\u003e enhances shine and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1483\" data-end=\"1539\"\u003e\n\u003cp data-start=\"1485\" data-end=\"1539\"\u003eFully \u003cstrong data-start=\"1491\" data-end=\"1514\"\u003eintermixable shades\u003c\/strong\u003e for endless creativity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1540\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1542\" data-end=\"1607\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1567\"\u003eNo developer required\u003c\/strong\u003e — ready to use straight from the tube\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":31552447742018,"sku":"15102","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/products\/joico-color-intensity-amethyst-purple.png?v=1617164040","url":"https:\/\/beautopia.com.au\/products\/joico-color-intensity-semi-permanent-amethyst-118ml","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}