{"product_id":"joico-color-intensity-semi-permanent-lilac-118ml","title":"Joico Color Intensity Semi Permanent Lilac 118ml","description":"\u003cp data-end=\"968\" data-start=\"593\"\u003eUnleash your creativity with \u003cstrong data-end=\"664\" data-start=\"622\"\u003eJoico’s Color Intensity Semi-Permanent\u003c\/strong\u003e hair colour, formulated with intensely concentrated pigments for \u003cstrong data-end=\"755\" data-start=\"730\"\u003eover-the-top vibrancy\u003c\/strong\u003e that lasts up to \u003cstrong data-end=\"791\" data-start=\"773\"\u003e20+ shampoos*\u003c\/strong\u003e. Whether applied straight from the tube or blended for custom shades, this intermixable formula offers limitless possibilities for bold, expressive, or fashion-forward looks.\u003c\/p\u003e\n\u003cp data-end=\"1249\" data-start=\"970\"\u003eDesigned to reconstruct and strengthen hair with every application, Color Intensity is enriched with \u003cstrong data-end=\"1105\" data-start=\"1071\"\u003eultra-nourishing Kukui Nut Oil\u003c\/strong\u003e, leaving hair soft, shiny, and healthy-looking. Plus, \u003cstrong data-end=\"1188\" data-start=\"1160\"\u003eno developer is required\u003c\/strong\u003e, making it fast, easy, and versatile for professional use.\u003c\/p\u003e\n\u003cp data-end=\"1270\" data-start=\"1251\"\u003e\u003cstrong data-end=\"1268\" data-start=\"1251\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1356\" data-start=\"1273\"\u003eDelivers intense, long-lasting colour that stays vibrant up to \u003cstrong data-end=\"1354\" data-start=\"1336\"\u003e20+ shampoos*\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1432\" data-start=\"1359\"\u003eHelps reconstruct and strengthen hair for \u003cstrong data-end=\"1430\" data-start=\"1401\"\u003ehealthier-looking results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1482\" data-start=\"1435\"\u003e\n\u003cstrong data-end=\"1452\" data-start=\"1435\"\u003eKukui Nut Oil\u003c\/strong\u003e enhances shine and softness\u003c\/li\u003e\n\u003cli data-end=\"1539\" data-start=\"1485\"\u003eFully \u003cstrong data-end=\"1514\" data-start=\"1491\"\u003eintermixable shades\u003c\/strong\u003e for endless creativity\u003c\/li\u003e\n\u003cli data-end=\"1607\" data-start=\"1542\"\u003e\n\u003cstrong data-end=\"1567\" data-start=\"1542\"\u003eNo developer required\u003c\/strong\u003e — ready to use straight from the tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":31552448102466,"sku":"15549","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/products\/JoicoColorIntensitySemiPermanentLilac118ml.jpg?v=1617164042","url":"https:\/\/beautopia.com.au\/products\/joico-color-intensity-semi-permanent-lilac-118ml","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}