{"product_id":"joico-color-intensity-semi-permanent-passion-berry-118ml","title":"Joico Color Intensity Semi Permanent Passion Berry 118ml","description":"\u003cp data-end=\"480\" data-start=\"138\"\u003e\u003cstrong data-end=\"191\" data-start=\"138\"\u003eJoico’s Color Intensity Semi-Permanent Collection\u003c\/strong\u003e features intensely concentrated pigments that deliver bold, over-the-top vibrancy lasting up to \u003cstrong data-end=\"304\" data-start=\"288\"\u003e20+ shampoos\u003c\/strong\u003e*. With an intermixable, richly saturated formula, these shades can be applied directly from the tube—or blended together—to create endless custom colours and artistic effects.\u003c\/p\u003e\n\u003cp data-end=\"575\" data-start=\"482\"\u003eAnd the best part? \u003cstrong data-end=\"527\" data-start=\"501\"\u003eNo developer required.\u003c\/strong\u003e Just pure, vivid colour straight from the tube.\u003c\/p\u003e\n\u003cp data-end=\"575\" data-start=\"482\"\u003e\u003cstrong data-end=\"608\" data-start=\"586\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"665\" data-start=\"611\"\u003e\n\u003cstrong data-end=\"636\" data-start=\"611\"\u003eLong-lasting vibrancy\u003c\/strong\u003e with intense colour payoff\u003c\/li\u003e\n\u003cli data-end=\"753\" data-start=\"668\"\u003e\n\u003cstrong data-end=\"697\" data-start=\"668\"\u003eReconstructs and protects\u003c\/strong\u003e for healthier-looking hair after every colour service\u003c\/li\u003e\n\u003cli data-end=\"847\" data-start=\"756\"\u003eEnriched with \u003cstrong data-end=\"804\" data-start=\"770\"\u003eultra-nourishing Kukui Nut Oil\u003c\/strong\u003e for added softness, shine, and condition\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"850\"\u003e\n\u003cstrong data-end=\"873\" data-start=\"850\"\u003eIntermixable shades\u003c\/strong\u003e give you unlimited creative possibilities\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":31681062469698,"sku":"16271","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/products\/joico-color-intensity-passion-berry.png?v=1617164410","url":"https:\/\/beautopia.com.au\/products\/joico-color-intensity-semi-permanent-passion-berry-118ml","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}