{"product_id":"wella-color-service-metal-purifier-technology-pre-colour-treatment-185ml","title":"Wella Color Service Metal Purifier Technology Pre-Colour Treatment 185ml","description":"\u003cp data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003ePrepare hair before colouring with Wella Color Service Metal Purifier Technology Pre-Colour Treatment. This professional pre-colour treatment is designed to help remove metal impurities from the hair, helping create a better foundation for your colour service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMetal deposits can build up in the hair over time and may affect the colour process. Used as part of your pre-colour routine, this treatment helps prepare the hair ahead of colouring, supporting more consistent and reliable salon colour results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn essential addition to professional colour preparation, it helps hairdressers take an extra step towards a more controlled colour service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional pre-colour treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFeatures Metal Purifier Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps remove metal impurities from the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrepares hair before a colour service\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports a more consistent colouring process\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for professional salon colour routines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 185ml size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":45835472863298,"sku":"99350193167","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/0849\/9778\/files\/6306488c-58bf-4485-bb0a-848877fd7cca.jpg?v=1793166189","url":"https:\/\/beautopia.com.au\/products\/wella-color-service-metal-purifier-technology-pre-colour-treatment-185ml","provider":"Beautopia Hair \u0026 Beauty","version":"1.0","type":"link"}