Arctic Fox Semi-Permanent Hair Colour Golden Hour 165ml

✔ DIY Friendly – Easy, mess-free application at home ✔ Hydrating & Deep Conditioning – Nourishes and softens hair ✔ Long-Lasting Semi-Permanent Colour – Vibrant results that fade beautifully ✔ No Harsh Chemicals – Free from peroxide, ammonia, and PPD ✔ 100% Vegan & Cruelty-Free – Kind to hair, kind to animals

Step into your glow with Golden Hour—a soft, radiant blonde inspired by the warmth of sunlight just before sunset. This dreamy shade enhances your hair with golden dimension and natural-looking luminosity, creating a fresh, sun-kissed finish that’s effortlessly flattering.

The highly pigmented, semi-permanent formula applies smoothly for even, glowing colour, making it perfect for full transformations, blended highlights, or a subtle balayage effect. Designed to fade gradually, it leaves behind a soft, seamless tone without harsh lines.

Infused with a conditioning, vegan base, Golden Hour doesn’t just colour—it helps hydrate, soften, and restore shine, leaving hair feeling healthier with every use. Free from ammonia, peroxide, and harsh chemicals, it offers a gentle, damage-free colouring experience ideal for regular refreshes.

Best suited for pre-lightened or lighter hair, this shade delivers its most vibrant, true-to-tone golden glow on blonde bases. 

Key benefits

• Luminous golden blonde with soft, sun-kissed warmth
• Adds shine and multi-dimensional glow
• Semi-permanent colour that fades smoothly and evenly
• Conditioning formula for soft, hydrated hair
• Free from ammonia, peroxide, and harsh chemicals
• Vegan and cruelty-free
• Ideal for full colour, highlights, or balayage effects

Step 1 Shampoo your hair and dry it completely. Do not use conditioner or any additional hair treatments. Apply petroleum jelly around your hairline to prevent staining and wear protective gloves. Perform a strand test with your color(s) to ensure you'll love the result on your current base. If your strand test results are not to your liking, you may need to change your color plan or lighten your base further before proceeding. Step 2 Pour all chosen hair colours into tint bowls . For best results, mix your colour in a bowl first to evenly distribute the pigment, even if you're using a single shade! Never apply straight from the bottle! Section your hair based on the desired look. For full coverage, work with small sections. If you’re creating money pieces, section out the front strands. For a split dye effect, part your hair down the middle. Step 3 Apply the color evenly in small sections using the Arctic Fox brush. Leave it in for at least 30 minutes. For the best results, cover your hair with a plastic cap and use heat or blow dry for up to 15 minutes. Step 4 Rinse your hair in cold water, making sure to keep the color away from your face.

Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Dimethicone, Behentrimonium Chloride, Parfum (Fragrance), Amodimethicone, Isopropyl Alcohol, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Panthenol, Stearamidopropyl Dimethylamine, Benzyl Alcohol, Polyquaternium-10, Propylene Glycol, PEG-150/Decyl Alcohol/SMDI Copolymer, Caprylyl Glycol, Polyquaternium-6, Citric Acid, Divinyldimethicone/Dimethicone Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Trideceth-12, PEG-Crosspolymer, Cetrimonium Chloride, C12-15 Alketh-3, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Salicylic Acid, Sodium Hydroxide, Hydrolyzed Soy Protein, Sodium Benzoate, Basic Yellow 87, Basic Red 51, HC Blue No. 16, Hexyl Cinnamal, Citrus Aurantium Peel Oil, Limonene

HOW TO RETURN A FAULTY OR INCORRECT ITEM

Get in touch

To request a return, please email us at customerservice@beautopia.com.au quoting your order number, and attach a photo or short video of the fault.

Please ensure you have emailed us before sending your item back - it makes the process a lot easier.

We'll get back to you

One of our Customer Happiness Coordinators will contact you via email with instructions on how to get your item back to us.

Pack & Send

Pack up your item carefully, so it reaches us safely . You can re-use your Beautopia Hair & Beauty packaging, or a similar sized box if you no longer have it.

Following the instructions emailed to you, print your return shipping label, and tape it to the front of the box.

Drop the parcel off at either an Australia Post Outlet, in a free standing post office box, or in your parcel locker.

Then what happens?

Returns from metro areas usually arrive to us within 7 business days, and can be longer from regional or remote areas. We will process your exchange, refund or store credit within 2 business days of your return arriving back to us.

We'll be in touch as soon as your return is complete. 

It is the customer’s responsibility to retrieve any items that Beautopia deem to be in unacceptable condition (unless faulty) or outside of the mentioned timeframe. Beautopia will not pay to return items in unacceptable condition. Beautopia takes no responsibility for lost items when sending returns, so we suggest that you send them via registered post.

Gift cards and promotional codes cannot be returned or exchanged and cannot be applied to exchanges. Once Beautopia receives your returned item and deem it to be in an acceptable condition (unless faulty), we will happily refund or exchange it. 

 

WARRANTIES & REPAIRS

All warranties are supplied by the manufacturer and not that of Beautopia. These warranties are offered by the manufacturer, who specify the warranty periods and may vary for each product.

Beautopia has no control over manufacturer warranty and repair periods and cannot advise what they will be. Therefore Beautopia has no control as to the time frame. In saying that, Beautopia will do all that it can to ensure that it is handled as quickly as possible, updating you through the process. If the faulty item cannot be repaired, a replacement or refund will be offered.

 

OUR RETURNS/CONDITION OF SALE

Beautopia has, as a condition of sale, a back to base warranty on all our products, postage is to be paid by customer and once warranty claim is accepted you will receive email updates which will indicate Beautopia will repair or replace the item and post back. If a warranty claim is denied the customer will need to pay costs of repairing the item and the return freight cost. Beautopia will replace any dead on arrival items within 7 days of receiving that item. Warranty will be denied for items that are deemed to have been intentionally damaged or damaged due to misuse or user error. 

 

 

ALLERGY RETURN

If you have experienced an allergic reaction to one of our products please get in touch with our customer service team at customerservice@beautopia.com.au and discontinue use of the product immediately.

Your input will help us communicate this issue to the brand and also help us find an appropriate solution for you.

Please include the following information:

• Your order number or receipt
• The full name of the product that caused an allergic reaction
• A details of the symptoms experienced
• Photos of the product; and
• Photos of the affected area

Please note: Product returns due to allergies must be less than 20% used upon return.

 

Any other questions?

Please contact our customer service team at customerservice@beautopia.com.au, or by phoning us on (02) 9882 3100 (9am - 4.30pm AEST, Monday to Friday, excluding NSW & national public holidays). You can also contact us via our online chat for further information.