Keracolor Fade Effect Color Fading Shampoo 288ml

Keracolor Fade Effect Color Fading Shampoo is your go-to solution when it’s time to tone things down. Whether your colour is too vibrant, or you’re ready to try a new hue, this sulfate-free, colour-fading shampoo is designed to gently lift and fade direct dye pigments—without damaging your hair.

Formulated with a unique blend of Vitamin C, Keratin, Biotin, and Coconut Oil, Fade Effect works to cleanse, fade, and nourish all in one step. It instantly helps dull intense tones, making colour transitions smoother and more manageable. Pair it with Keracolor Clenditioner for added hydration, or follow up with Purify Plus for enhanced strength and shine.

Ideal for use with Keracolor’s Color + Clenditioner range or any direct dye, this shampoo supports healthy hair while helping you regain control of your colour.

Highlights & Features:

• Colour-fading shampoo for direct dye hair colours
• Instantly helps fade, dull, and erase unwanted tones
• Vitamin C-infused for gentle colour lifting
• Nourishes with Keratin, Biotin, and Coconut Oil
• Sulfate-free, paraben-free, and gluten-free
• Cruelty-free & made in the USA
• Works beautifully with Keracolor Clenditioner and Purify Plus
• 288ml bottle

Results may vary depending on hair type, condition, and dye intensity.

Apply Fade Effect color removing shampoo to clean wet hair. Lather shampoo from roots to ends for 1-5 minutes gently working through the hair. Rinse thoroughly and follow with the Original Keracolor Clenditioner. Follow with Keracolor’s Color + Clenditioners for a new color change or with Purify Plus or Purify Plus Light for added strength, softness and shine. When to use: Use 1–2 times a week to gently fade semi-permanent color, until desired level of fading is achieved* *Results will vary based on your current shade, hair health and hair porosity *For removing direct dyes only.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool

Please choose carefully. We do not give refunds if you simply change your mind or make a wrong selection. You can choose between a refund or exchange where goods are faulty and cannot be repaired, wrongly described, different from a sample shown to you or don’t do what they are supposed to do.

Please keep your original receipt as proof of purchase. All returns must be in original condition, unopened and unused (unless faulty). Returns must be made within 14 days of delivery, except when an item is faulty and covered by a warranty period.

HOW TO RETURN A FAULTY OR INCORRECT ITEM

Get in touch

To request a return, please email us at customerservice@beautopia.com.au quoting your order number, and attach a photo or short video of the fault.

Please ensure you have emailed us before sending your item back - it makes the process a lot easier.

We'll get back to you

One of our Customer Happiness Coordinators will contact you via email with instructions on how to get your item back to us.

Pack & Send

Pack up your item carefully, so it reaches us safely . You can re-use your Beautopia Hair & Beauty packaging, or a similar sized box if you no longer have it.

Following the instructions emailed to you, print your return shipping label, and tape it to the front of the box.

Drop the parcel off at either an Australia Post Outlet, in a free standing post office box, or in your parcel locker.

Then what happens?

Returns from metro areas usually arrive to us within 7 business days, and can be longer from regional or remote areas. We will process your exchange, refund or store credit within 2 business days of your return arriving back to us.

We'll be in touch as soon as your return is complete. 

It is the customer’s responsibility to retrieve any items that Beautopia deem to be in unacceptable condition (unless faulty) or outside of the mentioned timeframe. Beautopia will not pay to return items in unacceptable condition. Beautopia takes no responsibility for lost items when sending returns, so we suggest that you send them via registered post.

Gift cards and promotional codes cannot be returned or exchanged and cannot be applied to exchanges. Once Beautopia receives your returned item and deem it to be in an acceptable condition (unless faulty), we will happily refund or exchange it. 

 

WARRANTIES & REPAIRS

All warranties are supplied by the manufacturer and not that of Beautopia. These warranties are offered by the manufacturer, who specify the warranty periods and may vary for each product.

Beautopia has no control over manufacturer warranty and repair periods and cannot advise what they will be. Therefore Beautopia has no control as to the time frame. In saying that, Beautopia will do all that it can to ensure that it is handled as quickly as possible, updating you through the process. If the faulty item cannot be repaired, a replacement or refund will be offered.

 

OUR RETURNS/CONDITION OF SALE

Beautopia has, as a condition of sale, a back to base warranty on all our products, postage is to be paid by customer and once warranty claim is accepted you will receive email updates which will indicate Beautopia will repair or replace the item and post back. If a warranty claim is denied the customer will need to pay costs of repairing the item and the return freight cost. Beautopia will replace any dead on arrival items within 7 days of receiving that item. Warranty will be denied for items that are deemed to have been intentionally damaged or damaged due to misuse or user error. 

 

ALLERGY RETURN

If you have experienced an allergic reaction to one of our products please get in touch with our customer service team at customerservice@beautopia.com.au and discontinue use of the product immediately.

Your input will help us communicate this issue to the brand and also help us find an appropriate solution for you.

Please include the following information:

• Your order number or receipt
• The full name of the product that caused an allergic reaction
• A details of the symptoms experienced
• Photos of the product; and
• Photos of the affected area

Please note: Product returns due to allergies must be less than 20% used upon return.

 

Any other questions?

Please contact our customer service team at customerservice@beautopia.com.au, or by phoning us on (02) 9882 3100 (9am - 4.30pm AEST, Monday to Friday, excluding NSW & national public holidays). You can also contact us via our online chat for further information.